Marketing Director

Safeguest is a risk-intelligence platform for short-term rental hosts and property managers, built to help operators understand who is arriving before check-in and prevent costly incidents. We currently safeguard thousands of properties globally.

This is a full-time, individual contributor role for a self-starter who wants to own the marketing function end-to-end. In the early stage, you'll be hands-on — setting strategy, executing campaigns, and proving what works. As the function matures, we will build a team and agency support around you. If you need that infrastructure in place on day one, this is not the right fit.

ABOUT THE ROLE

As Marketing Director, you will be the foundational marketing hire responsible for designing and executing our go-to-market strategy for hosts, property managers, and ecosystem partners. You'll define positioning, messaging, and campaigns — then roll up your sleeves to ship content, performance campaigns, and experiments in the early phase. As you establish what works, we'll build the team and resources around you to scale it. You will work directly with the founders across brand, demand generation, content, and lifecycle marketing.

WHAT YOU'LL OWN

- Develop and own the marketing strategy and roadmap aligned to aggressive growth targets

- Establish clear positioning and messaging for STR hosts, property managers, and partners

- Design and execute multi-channel campaigns (LinkedIn, email, SEO, AEO/GEO, partner channels, webinars) with a bias toward fast testing and iteration

- Build and maintain a content engine structured for both traditional SEO and AI search visibility (AEO/GEO)

- Use AI tools extensively for content creation, research, analysis, and workflow automation — treating AI as core infrastructure, not a side experiment

- Own marketing analytics: define KPIs, instrument the funnel, and run experiments to improve awareness, activation, and retention

- Partner with sales and customer success on collateral, outbound plays, and partner co-marketing

- As the role matures, manage and grow a team of specialists and/or agency partners to scale what's working

WHO YOU ARE

- You've been an early or first marketing hire at a startup, or led marketing in a small, scrappy team where you personally shipped campaigns and experiments without big-company resourcing — and can point to what you built

- You are a self-starter who moves from strategy to execution quickly, prioritising ruthlessly and making decisions with incomplete information

- You are comfortable being lean in the early days and excited by the prospect of building a team and function from the ground up

- You are fluent in using AI for marketing work — from structuring content for AI search (AEO/GEO) to using AI tools for research, drafting, and workflow automation

- You are data-literate: you define KPIs, build dashboards, and use insights to drive your roadmap

EXPERIENCE WE'D LOVE TO SEE

- 5+ years of B2B marketing experience, ideally in SaaS, proptech, insurtech, or risk/verification products

- Direct experience marketing to short-term rental hosts, property managers, or adjacent hospitality/real estate verticals (PMS, channel managers, OTAs, insurance, or fintech for STRs) — strongly preferred

- Demonstrated success building pipeline through content, partnerships, and performance channels in a high-growth or startup environment

- Hands-on experience with SEO and content strategy, with bonus points for AEO/GEO and generative engine optimisation

- Comfortable working with CRMs and marketing automation tools

WHAT THIS ROLE IS NOT

- Not a fractional, consulting, or part-time engagement — this is a full-time role with full ownership of the marketing function

- Not a role where strategy is handed to you — you will define it, then execute it, and then we'll build support around you

- Not a big-budget marketing department from day one — but one you'll have a direct hand in building as results come in

COMPENSATION

- Base salary: Competitive

- Fully remote, with preference for candidates who can overlap with EU and USA time zones

- Small, focused team — you will work directly with the founders and see your work shipped and tested in real markets

HOW TO APPLY

Please include the following with your application:

1. A short note on a campaign you personally designed and executed end-to-end, including results and learnings

2. One example of how you've used AI (AEO/GEO or otherwise) to materially improve a marketing outcome

3. Any direct experience you have with short-term rentals, property management, or hospitality tech