Growth Lead (German)

Growth Manager / Lead – German Market

London - Hybrid

*Native-level German required*

£75,000 to £85,000

I’m working with a fast-growing DTC ecommerce brand preparing for its first major international expansion, and we’re looking for a Growth Manager / Lead to build the German growth engine from the ground up.

This is a rare opportunity to join before launch and take real ownership of how an established UK brand enters Germany. You’ll own growth end-to-end, spanning acquisition, retention, CRM, creative performance, localisation and commercial performance.

What you’ll be doing:

• Own customer acquisition and early retention for Germany
• Launch and scale Meta and Google
• Build CRM and lifecycle journeys from scratch
• Develop and localise creative for German consumers
• Own CAC, payback, LTV, testing and reporting
• Build growth initiatives including abandoned cart and referral
• Become the internal expert on the German customer
• Help shape and build the German growth team

We’d love to speak to you if you have:

• Native-level German
• Strong understanding of German consumer behaviour
• Solid DTC, ecommerce and/or subscription experience
• Hands-on Meta acquisition experience
• A commercial, analytical and data-driven approach
• Experience working with CAC, payback and LTV

If you’re excited by the idea of taking a successful DTC proposition into a brand-new market and owning the growth journey from day one, I’d love to hear from you.