Senior Performance Marketing Manager

Job Title : Senior Performance Marketing Manager

Reporting to : Head of Ecommerce

Contract type: Permanent, 40 hours per week

Location: The Fold’s Head office in Bermondsey . Hybrid working- 4 days per week in the office

About the Fold:

The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.

With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally.

As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.

You can explore our world at www.thefoldlondon.com and find us on Instagram, LinkedIn, and Facebook as @thefoldlondon.

Role Overview:

This is a role for someone hungry to drive growth. It’s a new role for the business focused on driving our biddable media agenda, with full ownership of forecasting through to delivery and trade analysis.

This is not your standard performance media role, as you’ll be a key stakeholder in bringing together teams, ensuring best in class platform execution. We’re looking for someone who can connect product and creative learning into meaningful outcomes across our channels, ensuring growth is driven with consumer empathy and understanding at heart.

What you will own:

• Own and deliver the performance marketing approach internally, ensuring cross team alignment and education
• Own forecasting against business metrics, and creation of KPIs for the channels which you’ll be accountable for
• Own trade reporting for performance marketing, through to contribution impact and incrementality

Key Responsibilities:

• Hands-on Campaign Monitoring: Instructing the setup and optimisation of campaign architectures inside Meta Ads Manager, Google Ads, and Pinterest via our performance marketing agency
• Account hygiene: Lead account restructures where required, partnering with our performance marketing agency
• Creative Asset Performance Auditing: Evaluate fit-for-format asset performance across digital channels and brief internal design teams on specific technical hooks and ad formatting variants
• First-Party Data Integration: Partner with internal CRM specialists to deploy first-party data and CRM segment integrations for custom audiences and exclusion targeting
• Product Feed Optimisation: Take technical ownership of the e-commerce product catalog feed within marketing. Restructure custom labels, titles, descriptions, and product types within the feed to align with high-volume search intent and maximise product led revenue
• Cross-Functional Data Pipelines: Collaborate with the Trade Analyst to eliminate manual tracking processes, replacing them with automated dashboards and robust multi-touch attribution models
• Funnel Alignment: Partner with the internal e-commerce team to align paid media tests with on-site experiments, ensuring consistency along the entire conversion funnel.
• Measurement: Ensure short and long term measurement are considered throughout the media buying process, with a deep understanding of incrementality
• Merchandising alignment: Be obsessed with the consumer journey, from ad served through to on-site performance, working with the e-commerce team.
• Reporting: Provide clear and actionable spend impact reporting to ensure alignment of investment with product and trade requirements. Ensuring teams understand ‘why’ changes/optimisations were made, not just ‘what’ optimisations were made
• Market understanding: Ensure market data such as Google Trends and Similarweb are used to give a broader understanding on market potential and risk.

About You

We are looking for someone who combines commercial sharpness with genuine performance marketing expertise — someone who can think strategically and also roll their sleeves up when it counts.

• Years of Experience: Minimum 5 years of deep technical experience in paid search or paid social , including at least 2 years of direct team management. Direct experience in retail, fashion, or premium DTC environments is required
• Platform Mastery: High-level technical expertise in Google Ads and Facebook Business Manager interfaces (Certification required)
• Analytics Capabilities: Proven track record utilising web analytics platforms, cohort data, and attribution tracking to make rapid commercial decisions
• Cross-Functional Matrix Skills: Demonstrated capacity to communicate complex technical data or performance changes clearly to non-technical stakeholders across creative and commercial functions
• Global Context: Previous experience running campaigns across international retail regions or working within a global brand structure
• Marketplace understanding: Extensive knowledge of the marketplace, with experience in all major social media platforms
• Testing mindset: Strong understanding of creative testing and performance-focused messaging, as well as a deep understanding of incrementality measurement and studies

Benefits &​ Perks:

We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

• 33 days holiday (25 days + bank holidays) + option to buy more!
• Pension scheme
• Salary sacrifice options (pension &​ childcare)
• Financial wellbeing platform to support your goals
• £1,250 annual The Fold gift voucher
• Bike to work scheme to save on bikes &​ equipment
• Employee Assistance Programme (confidential wellbeing support when you need it)
• Eye care support
• Enhanced maternity pay
• Friends &​ family discount – enjoy 50% off full retail price
• Monthly social events, plus summer &​ Christmas parties
• Fully stocked snack cupboards, fresh fruit, plus great coffee &​ tea
• Opportunities to give back through volunteering with our charity partner, Smart Works

Why The Fold

• A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
• Opportunity to play a highly visible role in a growing premium fashion brand
• Direct exposure to the leadership team and key strategic initiatives
• Broad and genuinely commercial remit with real influence on business performance
• Opportunity to help shape the next stage of international and operational growth
• Entrepreneurial environment with high levels of ownership and autonomy
• Collaborative culture with ambitious plans for the future
• Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion

We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.