Chief Marketing Officer

Fractional Chief Marketing Officer / Commercial Marketing Advisor

Opportunity to join a growing specialist professional services firm on a fractional basis, helping to shape and deliver the next phase of commercial growth.

This organisation has built a strong market reputation through long‑standing client relationships, referrals and specialist expertise. Having achieved significant organic growth, the business is now seeking an experienced senior marketing leader to develop a more structured and scalable marketing function that supports its long‑term ambitions.

Fractional engagement – approximately 2 days per week

Flexible location and working arrangements

Key Responsibilities:

• Review and challenge the current marketing approach, positioning and commercial strategy.
• Develop a practical 12–24 month marketing strategy aligned to wider business objectives.
• Refine market positioning, messaging and value proposition across key target sectors.
• Develop effective go‑to‑market strategies for services, products and advisory offerings.
• Review and strengthen the organisation’s website, content, collateral and thought leadership programme.
• Recommend the optimal mix of referrals, partnerships, events, digital marketing and account‑based marketing.
• Implement marketing KPIs, planning processes and reporting frameworks.
• Manage and coordinate external agencies and specialist partners where required.
• Coach and develop existing marketing and business development resources.
• Advise on future commercial capability requirements, including additional marketing and sales resource.
• Support both strategic planning and hands‑on implementation to build a sustainable marketing function.

Skills &​ Experience:

• Previous experience as a Chief Marketing Officer, Marketing Director, Chief Growth Officer or Fractional CMO.
• Strong marketing leadership experience within professional services, consultancy, advisory or knowledge‑based businesses.
• Track record of supporting growth within founder‑led or scaling organisations.
• Experience developing marketing functions, processes and commercial strategies.
• Strong understanding of thought leadership, reputation‑based marketing and relationship‑driven growth.
• Commercially minded with the ability to operate at both strategic and operational levels.
• Experience partnering closely with founders, business owners or senior leadership teams.
• Pragmatic, hands‑on approach with excellent stakeholder management skills.

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: mamos@vmagroup.com

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.