CRM Manager

About the Company

OMRE (meaning “lifespan” in Farsi) exists to help people live longer, healthier lives through science‑backed supplements that target the root causes of aging. Founded by a former medical doctor who saw first‑hand that many chronic conditions are preventable, OMRE is built on rigor, evidence, and a commitment to meaningful impact. In just over two years, we’ve grown rapidly and now operate globally, with the USA as our primary market. As we enter our next stage of scale, we’re strengthening our retention engine—and CRM is a critical pillar of that growth.

About the Role

This is a rare opportunity to shape and elevate the CRM function within a fast‑growing, mission‑driven brand. As CRM Manager, you will own the execution, organisation, and performance of all customer communications across email, SMS, push, referrals, and subscriptions. You’ll act as the internal owner of CRM—managing the calendar, driving segmentation, improving automated journeys, and ensuring every touchpoint is aligned with retention goals.

Responsibilities

• Define and evolve our CRM strategy to support retention objectives
• Own a core stage of the customer journey and partner with the Head of Retention to optimise performance
• Ensure all communications are aligned, cohesive, and on‑brand
• Own the end‑to‑end CRM calendar across email, SMS, referrals, subscriptions, and automated flows
• Brief the creative team for upcoming campaigns
• Schedule and ensure timely delivery of all communications
• Plan and execute A/B tests to improve engagement, conversion, and retention
• Analyse results and translate insights into actionable improvements
• Maintain and organise customer data to ensure accuracy and GDPR compliance
• Build and manage customer segments for targeted campaigns
• Support dynamic audience creation for automated flows
• Own the creation, briefing, and optimisation of automated journeys (welcome, post‑purchase, win‑back, replenishment, etc.)
• Continuously improve flows based on performance data and user behaviour
• Ensure flows support commercial goals and lifecycle strategy
• Provide regular updates on CRM performance, learnings, and opportunities
• Share insights on customer behaviour, trends, and engagement patterns
• Identify opportunities for growth, retention, and revenue optimisation
• Partner with cross‑functional teams to drive data‑informed decisions

Qualifications

• 3+ years’ experience in CRM or lifecycle marketing
• Currently a CRM Manager in a small business, or a high‑performing Executive ready to step up
• Experience in a high‑growth or scale‑up environment
• Proven ability to grow and optimise a CRM function
• Strong hands‑on experience with an ESP (bonus: Klaviyo)
• Exposure to email, SMS, push, subscriptions, and referral channels
• Creative, data‑driven, and commercially minded
• Proactive, organised, and comfortable owning a channel end‑to‑end
• Customer‑centric, with an interest in wellness; healthcare or compliance experience is a plus

How to Apply

Please apply with your CV and a short written response (200–300 words) to the following question: “Tell me about a CRM workflow or automation you inherited that wasn’t working properly how did you diagnose it, what did you fix, and how did you know it was actually fixed.” This helps us understand your problem‑solving approach, technical depth, and how you think about CRM performance.

Equal Opportunity Statement

We’re committed to fair, inclusive hiring. Omre welcomes candidates from all backgrounds and experiences, and we’re building a team that reflects the diversity of the communities we serve.