Ecommerce, Growth & Retention Manager

Ecommerce, Growth &​ Retention Manager | STORIES Parfums

Newtownards, Co Down · On site · Full-time, permanent · Reporting to the Founder &​ CEO

About the role

STORIES Parfums is a multi-award-winning, gender-inclusive luxury niche fragrance house. We create fine fragrance and a complete perfumed collection spanning fragrance, bodycare and candles, crafted in Grasse, France and rooted in Ireland.

Our mission is to create fragrance and experiences rooted in science, soul and story — inviting people to reconnect with themselves through scent.

We are looking for an Ecommerce, Growth &​ Retention Manager to own the commercial performance of our online business across acquisition, conversion and retention.

This is a hands-on commercial role with direct responsibility for online revenue, customer acquisition, retention and lifetime value.

You will report directly to the Founder &​ CEO.

What we are looking for

• Strong ecommerce or DTC experience, with responsibility for revenue, growth or retention
• Hands-on Klaviyo experience across flows, campaigns, lifecycle strategy and segmentation
• Strong Shopify capability and a clear understanding of ecommerce performance
• Working knowledge of paid advertising across Meta and Google
• Experience managing external agencies and holding them accountable for commercial results
• Strong understanding of ecommerce UX and conversion
• Good knowledge of SEO, organic search and digital discovery
• Experience with Pinterest as a commercial discovery channel is advantageous
• Commercial confidence across CAC, LTV, conversion, contribution margin and channel economics
• Strong analytical, measurement and forecasting capability
• Comfortable setting targets, reviewing performance and acting on the data
• Hands-on in execution, while able to brief and manage external partners where required

Experience growing subscription and loyalty programmes is desirable, as is experience within beauty, fragrance, luxury or premium consumer goods.

What you will ownEcommerce growth &​ trading

• Own the ecommerce growth plan and performance against agreed revenue targets
• Forecast weekly and monthly performance
• Monitor conversion, average order value and other key commercial measures
• Own the trading and promotional calendar
• Recommend action where performance differs from plan
• Balance revenue growth with margin, customer value and long-term brand positioning

Retention &​ CRM

• Own Klaviyo across flows, campaigns, segmentation and lifecycle strategy
• Grow repeat purchase, purchase frequency, retention revenue and customer lifetime value
• Develop subscription, loyalty and refill as commercial retention channels
• Build and run structured testing across retention activity

Acquisition &​ organic growth

• Set paid media strategy, budgets and performance expectations across Meta, Google and other relevant channels
• Manage our external paid media agency and hold it accountable for commercial performance
• Own customer acquisition cost and assess performance against lifetime value and contribution margin
• Own organic search growth, including SEO strategy and search visibility
• Develop Pinterest as a commercial discovery and acquisition channel
• Identify opportunities across partnerships, co-marketing and other relevant acquisition channels
• Own email list growth and the quality of contacts acquired

Measurement &​ reporting

• Own ecommerce measurement, attribution and tracking integrity
• Maintain a clear performance dashboard across acquisition, conversion and retention
• Report against agreed KPIs, forecasts and growth targets
• Bring clear commercial analysis and recommendations to the Founder &​ CEO

What success looks like

Success in this role will be measured through:

• Ecommerce revenue growth
• Conversion rate
• Average order value
• Repeat purchase rate
• Customer lifetime value
• Retention revenue
• Customer acquisition cost
• Contribution margin
• Paid and organic acquisition performance
• Subscription, loyalty and refill performance
• Performance against forecast and agreed targets

How we work

Our values shape how we make decisions and how we expect the team to operate.

Integrity Over Urgency

We make considered decisions, communicate clearly and protect long-term brand value rather than chase short-term gain.

Emotion Before Explanation

We protect the emotional connection to STORIES at every customer touchpoint.

Freedom With Responsibility

We give people ownership and expect sound judgement, accountability and thoughtful decision-making in return.

Build for the Long Term

We focus on sustainable growth, stronger customer relationships and decisions that strengthen the business over time.

Job Benefits

• 30 days annual leave, inclusive of statutory holidays
• An additional day off for your birthday
• Your Collection:

£500 of STORIES Parfums product each year, at retail value, to build your own collection. Reset annually.

• Family &​ Friends Discounts
• Workplace pension
• 35-hour working week
• Standard hours are 9:00am to 5:00pm, with flexibility around start and finish times where operationally practical
• Salary competitive and dependent on experience

How to apply

Send your CV and a short covering note outlining your relevant ecommerce, growth and retention experience.

Please include one example of a commercial metric you have materially improved, what you changed and the result achieved.

STORIES Parfums is an equal opportunities employer. Appointment is made on merit.

The company will not unlawfully discriminate on grounds of sex, sexual orientation, marital or civil partnership status, gender reassignment, race, religious belief, political opinion, colour, nationality, ethnic or national origin, disability, age, pregnancy or maternity, or trade union membership.

Reasonable adjustments to the application process are available on request.

Please note: STORIES Parfums is not a licensed UK visa sponsor. Applicants must have the existing right to work in the UK at the time of application.