Head of Marketing

Head of Marketing

Hybrid (South East | 2-3 days in office) | £70–85k + Excellent Benefits

Delighted to be supporting a high-quality, private-pay homecare provider with a strong reputation for delivering compassionate care.

Head of Marketing role, but not one for someone who simply wants to increase spend to drive growth.

This is a considered, high-value purchase, where success comes from identifying and reaching the right audience through a smart, targeted, and efficient approach.

The Role

• Take ownership of the full marketing function across multiple brands, with responsibility for both strategy and delivery.
• There is already a strong foundation in place – a clear strategic direction, experienced leadership, and a capable team of three – but the business now needs someone who can turn that into consistent, efficient customer growth.

This means:

• Finding smarter, lower-cost ways to acquire high-quality enquiries
• Making existing channels work harder before adding spend
• Building a balanced mix of paid, organic, referral and partnership channels
• Improving the journey from first enquiry through to conversion
• Continuously optimising activity based on real return
• Yes, you will oversee paid activity, but success here is about return on investment, not budget size.

What makes this role different

This is not a “sit back and manage the strategy” position, we need someone who will:

• Roll their sleeves up and test ideas quickly
• Spot opportunities others miss
• Think commercially about every pound spent
• Use insight and creativity, not just budget
• Take real ownership of outcomes

Ideal Candidate:

• A hands-on marketing leader who enjoys doing as well as leading
• Strong understanding of lead generation in a considered purchase environment
• Evidence of improving ROI, not just increasing volume
• Experience building organic, referral or lower-cost acquisition channels
• Commercial awareness and a focus on measurable outcomes
• High emotional intelligence and an appreciation for the human side of the service
• Experience in healthcare, professional services, or other trust-led sectors would be helpful.

Why this role matters

• This is not just about marketing a service.
• It is about helping families find the right care for someone they love, often at a challenging time.
• If you are motivated by doing something meaningful, and you enjoy solving growth challenges in a smart and resourceful way, this is a genuinely rewarding opportunity.