Chief Marketing Officer

Chief Marketing Officer (CMO), Manchester, UK

Report to: CEO

Role Overview:

As a core C-suite executive, you will take full ownership of the group’s global overseas brand marketing, marketing infrastructure development, full-funnel growth and international brand expansion. You will formulate end-to-end global marketing strategies, with full accountability for brand awareness, market share, marketing performance and revenue growth.

You will build a standardised, scaleable global marketing framework to fuel sustained rapid growth of our international business.

Key Responsibilities:

1.Global Marketing Strategy &​ System Development

Formulate mid-to-long term global marketing and brand strategies tailored to our core markets including Europe, the Middle East and beyond. Establish robust standardised workflows, content pipelines and advertising frameworks to enable refined, scaleable marketing operations and support long-term business expansion.

2.Global Brand Building &​ Localised Marketing

Lead full brand positioning, brand identity upgrade, brand storytelling and global IP development. Design region-specific localised marketing campaigns aligned with local cultures, consumer behaviours and regulatory frameworks to boost regional brand penetration, reputation and recognition, and build differentiated competitive advantages.

3. Omnichannel Traffic Ecosystem &​ Growth Management

Oversee all international marketing channels: social media ecosystems, KOL/KOC partnerships, content marketing, digital ad campaigns, offline channel promotions and trade show activities. Manage the full traffic life cycle including lead generation, refined operation, user retention and conversion. Continuously optimise advertising models to reduce customer acquisition costs and lift conversion &​ repeat purchase rates.

4.Strategy Execution &​ Performance Delivery

Break down global and regional marketing KPIs against annual business targets and roll out annual, quarterly and monthly execution roadmaps. Conduct regular data reviews of campaign performance and market feedback to iterate marketing tactics, ensuring all revenue and growth targets are fully achieved.

5.Marketing Budget &​ Resource Management

Own the full marketing budget planning, allocation, control and post-campaign review to maximize ROI. Consolidate global media, influencer and channel resources, build stable long-term external partnerships and optimise the return of all marketing investments.

6.Marketing Team Building &​ Leadership

Recruit, structure and lead a cross-functional global marketing team covering brand, ads, content, social media, channel and event divisions. Implement performance appraisal and talent development systems to elevate team expertise, efficiency and execution capability.

7.Market Intelligence &​ Industry Iteration

Monitor global industry trends, competitor movements, regional regulatory updates and shifting consumer demands, and deliver actionable market analysis reports. Rapidly adjust brand and marketing strategies to align with evolving overseas market landscapes and build sustainable growth moats.

Requirements:

1.Professional Experience

8+ years end-to-end experience in cross-border &​ global brand marketing, with minimum 3 years senior leadership experience as CMO or Marketing Director. Proven track record of building international marketing systems from scratch, launching global brands and scaling overseas revenue; experience with well-established consumer cross-border brands is highly preferred.

2.Core Competencies

Expertise in international brand development, omnichannel digital advertising, social media operation and influencer marketing with strong localisation capabilities. Outstanding strategic planning, execution, data analysis and cost-control skills, with a proven ability to design global marketing roadmaps and deliver measurable results through team leadership.

3.Market Insight

Deep familiarity with European, Middle Eastern and other major international markets, including local consumer preferences, platform algorithms and industry compliance rules. Expertise in balanced brand building &​ performance marketing, capable of designing differentiated regional strategies to mitigate market risks and boost brand penetration.

4.Soft Skills &​ Mindset

Strong commercial acumen, holistic business perspective and results-driven mentality with sharp sensitivity to brand performance, traffic, conversion and revenue. Excellent team leadership, cross-department coordination, resource negotiation and stress tolerance, able to thrive within a fast-growing scaling enterprise.

5.Education &​ Language

Bachelor’s degree or above. Native English speaker. Able to independently deliver all marketing and business communications in fluent native English, with intimate knowledge of European and Western consumer markets.