Marketing Manager

Marketing Manager

Location:

Hybrid with occasional travel to London studio

Employment type:

Full time

Reports to:

Head of Digital

About Albaray

Albaray is a British womenswear brand creating thoughtfully designed, responsibly made clothing for modern women. Founded by three women with decades of fashion industry experience, we combine contemporary design, quality and wearability with a commitment to making more responsible choices.

We are looking for an experienced and highly organised Marketing Manager to help shape and deliver our marketing activity across every customer touchpoint.

The Role

As Marketing Manager, you will be responsible for planning and coordinating integrated marketing campaigns that build brand awareness, engage our customers and support commercial growth.

This is a varied and hands-on role spanning brand marketing, campaign planning, content, email, digital channels and influencer outreach. You will work closely with the Head of Digital, wider Albaray team, creative partners and external agencies to ensure campaigns are delivered consistently, effectively and on time.

The successful candidate will be both creative and commercially aware, with strong writing skills, excellent attention to detail and the ability to manage multiple projects and deadlines.

Key Responsibilities

Campaign Planning and Delivery

• Develop and manage the seasonal marketing calendar across all relevant channels

• Plan and coordinate integrated campaigns from initial brief through to launch and reporting

• Ensure campaigns support key brand, trading and customer acquisition objectives

• Manage timelines, deliverables and approvals, working with internal teams and external partners to ensure consistent and timely execution

Brand and Content Marketing

• Develop brand marketing initiatives that increase awareness and strengthen Albaray’s market position

• Identify opportunities for partnerships, collaborations, events and wider brand exposure

• Manage the content calendar in line with seasonal campaigns, product launches and commercial priorities

• Write and proofread engaging, accurate and on brand copy across email, campaign pages, blog content and paid marketing

• Brief and coordinate content requirements with internal and external creative teams

Email Marketing

• Plan and manage the email calendar, aligning activity with campaigns, trading priorities and customer needs

• Produce, build, test and schedule email campaigns, including copywriting, product selection and creative coordination

• Manage audience segmentation and use performance insights to improve content, frequency and campaign strategy

• Review competitor email activity weekly, identifying relevant trends and testing opportunities for Albaray

• Report on email revenue, engagement, click through rates and conversion

Digital Marketing

• Support paid digital marketing across Meta, Google, affiliates and display, working with the Head of Digital and external agencies

• Coordinate campaign messaging, creative assets and landing pages across paid channels

• Write and adapt advertising copy and resize existing creative assets for different placements

• Review performance and contribute ideas for testing and optimisation

Influencer and Creator Marketing

• Identify and build relationships with influencers and creators who align with the Albaray brand

• Manage outreach, gifting campaigns, briefs, product selection and campaign administration

• Track creator content and performance, identifying opportunities for longer term partnerships

Reporting and Analysis

• Produce regular campaign, email, influencer and digital marketing performance reports

• Translate results into clear insights and recommendations to improve future activity

• Maintain accurate campaign records, budgets and performance reporting

About You

You will have:

• Previous experience in a marketing, brand or digital marketing role, ideally within fashion, retail, lifestyle or ecommerce

• Strong campaign planning and project management skills

• Excellent copywriting, proofreading and communication skills

• Experience planning and producing email marketing campaigns

• An understanding of digital marketing channels, including paid social, paid search, affiliates and display

• Experience working with influencers, creators or brand ambassadors

• The ability to resize, reformat and adapt existing creative assets using tools such as Canva or Adobe Creative Suite

• Strong analytical skills and confidence reporting on campaign performance

• Excellent attention to detail and the ability to manage several priorities at once

• A proactive, collaborative and commercially focused approach

• An understanding of ecommerce and the relationship between brand building and commercial performance

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Experience using platforms such as Shopify, Klaviyo, Meta Business Manager, Google Analytics, Canva or influencer management platforms would be beneficial.

Why Join Albaray?

This is an opportunity to join an ambitious, women founded fashion brand and play an important role in shaping how Albaray communicates with both new and existing customers.

You will work across a broad range of marketing activity, with the opportunity to contribute ideas, take ownership of campaigns and make a visible impact within a small, collaborative team.

To apply, please send your CV and a short covering letter outlining your relevant experience and why you would like to join Albaray.