Director of Brand Marketing

One of the UK's leading drinks businesses is looking for a strategic and commercially minded marketing leader to shape the future of its beer portfolio.

This is a rare opportunity to take ownership of a portfolio that spans established market-leading brands alongside premium and craft propositions. You'll define the long-term category strategy across UK, Ireland and international markets, balancing the stewardship of a highly recognised core brand with the development of future growth opportunities.

Reporting directly to the Chief Marketing Officer, you'll operate close to the executive leadership agenda and lead a team of Brand and Innovation Managers, providing both strategic direction and people leadership.

You'll own the beer portfolio strategy from end to end, translating long-term vision into commercially successful plans that deliver sustainable growth.

Key deliverables:

• Build and lead the beer portfolio strategy across owned and partner brands in the UK, Ireland and international markets.
• Define and deliver the innovation and NPD agenda to drive category growth.
• Own performance against portfolio KPIs, including budget management and investment priorities.
• Lead insight-driven consumer and customer marketing plans in partnership with channel and communications teams.
• Shape the brand communication strategy across the portfolio.
• Develop and manage strategic brand partnerships.
• Build, coach and develop a high-performing team of Brand and Innovation professionals.
• Manage relationships with external agencies and industry partners.

What you bring:

• Significant experience in a senior marketing leadership role within FMCG.
• A proven track record of developing consumer marketing strategies and managing brand portfolios within complex business environments.
• Strong commercial acumen, including experience managing portfolio performance and growth drivers.
• Excellent stakeholder management skills, with the ability to influence at executive level and build effective external partnerships.
• Experience leading and developing teams within matrix or complex organisational structures.
• The ability to operate effectively with autonomy and ambiguity.
• Drinks industry experience would be advantageous but is not essential.

This is a hybrid role based in the central belt of Scotland, offering regular opportunities to engage with colleagues and stakeholders across multiple markets.

You'll play a pivotal role in shaping the future of a strategically important category, with significant influence over portfolio direction, innovation and brand investment. You'll also have the opportunity to lead and develop a talented team while working closely with senior leadership.

Our client is a well-established drinks company with a diverse portfolio of brands and a strong presence across the UK, Ireland and international markets. Beer remains a key growth category within the organisation's long-term strategy.

The business is seeking a senior leader who can successfully manage a strong existing portfolio while identifying and delivering the next phase of category growth.

Opportunities to combine responsibility for a major established brand with the freedom to shape innovation and portfolio development are rare. For an experienced marketing leader looking to make a significant impact within a category of strategic importance, this role offers both scale and influence.

For a confidential discussion, please get in touch.