Country Lead UK

WAX (WhatsApp Experience) is the leading conversational marketing platform on WhatsApp and RCS. Our mission: reinvent how brands communicate with their customers .

WAX enables 500+ brands such as L'Oréal, Clarins, Jimmy Fairly, Sezane, Blissim ) to activate WhatsApp and RCS as new communication channels 💬💚.

We leverage the power of conversations (98% open rate on WhatsApp) and AI to create an ultra-high-performance CRM suite that enables brands to:

• Launch personalized WhatsApp/RCS campaigns
• Build

event-triggered automations based on key customer actions

• Deploy best-in-class AI-powered Customer Service

All with one goal: boosting retention, loyalty, and delivering an exceptional customer experience.

You will be WAX's first hire in the United Kingdom . Your mission: build our go-to-market on this market, sign the first clients, and lay the foundations of a lasting UK presence.

This is a rare opportunity to build something from scratch with the full support of a proven French team behind you.

Responsibilities

• Map and activate the UK e-commerce and retail ecosystem (brands, CRM agencies, Shopify agencies, paid media agencies, SaaS partners)
• Sign the first deals

directly and through agency partnerships

• Build a strategic partner network (mirroring our successful French model)
• Define and execute

the UK go-to-market for the first 6 months

• Recruit and structure a small local team within 6–18 months
• Scale the strategy

to make UK a £2m+ ARR geography after 2 years for WAX

Must-Haves

• Based in London
• 4+ years of experience

(excluding internships) in sales or partnerships at a B2B SaaS company in e-commerce (retail), in the UK

• Dense and activable UK network : CRM agencies, Shopify, paid media, SaaS partners
• Entrepreneurial mindset

— startup or scaleup background strongly valued

• Appetite for risk and ability to operate alone in uncertain environments
• Education

: Top 3 French business school (HEC, ESSEC, ESCP) or Top 10 UK university (Oxford, Cambridge, LSE, UCL, Bristol…)

• Native English (French a plus)

Nice to Have

• Experience launching a new geography or international expansion
• Knowledge of WhatsApp marketing or conversational CRM
• Experience managing a small team