Marketing Director

🚀 Marketing Director – AI-Driven D2C Scale-Up

Location: London / Hybrid

Salary: Competitive Executive Package + Share Incentive Plan &​ Excellent Perks

Sector: LegalTech / Purpose-Led Consumer Technology

Are you a transformational marketing leader who balances high-level strategy with an appetite for execution? Do you know how to leverage AI and automated workflows to turn a purpose-driven brand into a commercial powerhouse? 🤖✨

Practicus are partnered with one of the UK’s most trusted, fast-growing legal-tech scale-ups to find an exceptional Marketing Director . Backed by a prestigious financial group, this purpose-led business has already completely disrupted a centuries-old, adversarial industry by navigating complex relationship changes with kindness, transparency, and empathy.

They are now at a pivotal milestone: expanding from a disruptive separation service into the world’s definitive "relationship health" ecosystem.

To lead this charge, they need a rare breed of leader. You will not be a corporate delegator; you will be an operational architect, a low-ego change agent, and an expert in unit economics who builds an agile, automated, AI-first operating model from the ground up.

🔥 The Mandate: Strategy Meets Execution

Reporting directly to the Co-Founder as a vital member of the Executive Team, you will fully own the brand, marketing, and customer strategy across all channels.

Your primary objectives will be to:

• 📉 Optimise Unit Economics: Take full performance ownership, driving aggressive year-on-year growth while ruthlessly improving CLTV and CAC to maintain healthy efficiency benchmarks.
• 🤖

Architect an AI-First Ecosystem: Move beyond basic prompting. You will design and embed agentic, automated marketing workflows (using tools like n8n, Claude, or similar) across content creation, copywriting, social media, and lead generation.

• 🎯 Elevate Brand &​ CX: Refine positioning and competitive differentiation across organic (SEO/PR), paid media, and Answer Engine Optimisation (AEO) to capture high-intent audiences without losing the brand's profound human empathy.
• 🌱

Lead &​ Coach: Modernise the marketing function, guiding a passionate team through an evolution toward a leaner, faster, data-driven operating model.

😊 Who You Are

• The Track Record: Proven senior marketing leadership within a fast-scaling D2C/B2C consumer environment. High-growth experience in complex or high-engagement sectors like fintech, subscription models, or online legal/financial services is highly desirable.
• The AI Tech Savvy:

You possess genuine AI and martech fluency. You understand how to use automated workflows to scale a lean team's output exponentially.

• The Analytical Edge: Highly data-literate. You are comfortable managing attribution models and working natively with tools like HubSpot, Power BI, Airtable, and Google Suite.
• The Mindset:

A perfectionist when it comes to quality, but an agile operator who loves a "test-and-learn" culture. You can easily translate complex data into succinct, commercial narratives that win over board-level stakeholders.

• Compliance Minded: Strong understanding of UK consumer marketing regulations, including GDPR, PECR, and ASA/CAP codes.

⛳️ Perks &​ Benefits

• Compensation: £100,000 - £125,000 dependent on experience + Share Incentive Plan
• Health &​ Wellbeing:

Private Health Insurance, Group Life Assurance, and an Employee Assistance Programme

• Family &​ Lifestyle: Enhanced family leave, generous holiday allowance
• Green Perks:

Electric Vehicle Scheme &​ Cycle to Work Scheme

📬 Intrigued to Learn More?

If you are ready to shake up an outdated industry, scale a business with genuine societal purpose, and pioneer the future of AI-driven marketing, we want to hear from you.