Head of Digital Marketing

Our client:

• Globally recognised FMCG business with a strong presence across Consumer and Professional markets.
• Continued investment across digital, eCommerce, consumer engagement and brand growth.
• Seeking a

Head of Digital Marketing who can efficiently lead the UK&​I digital ecosystem.

• Opportunity to influence the customer journey across owned, paid and earned media channels.
• Collaborative and innovative environment with a strong portfolio of established brands.

The Head of Digital Marketing will:

• Report to the Marketing Director UK&​I and lead the digital marketing and communications strategy across the region.
• Own integrated media, content, social, CRM and eCommerce activity across Consumer and Professional audiences.
• Lead and inspire a team of two direct reports.
• Drive full-funnel media performance, maximising reach, engagement, conversion and ROI.
• Grow website and Amazon Brand Store performance through the optimisation of customer experience, SEO, content and conversion.
• Develop and execute content strategies across campaigns, launches and always-on activity.
• Defining social strategy and driving engagement will be vital to the success of the Head of Digital Marketing in building community growth and strengthening brand advocacy.
• Develop CRM, loyalty and lifecycle marketing programmes to increase acquisition, retention and lifetime value.
• Partner closely with Global HQ and cross-functional teams to deliver digital innovation and best practice.
• Identifying emerging trends and translating insights into growth opportunities will be a key aspect of the Head of Digital Marketing role.

Ideal candidate:

• 7-10 years' digital marketing experience, ideally within a leading FMCG business.
• Proven track record delivering integrated digital strategies that drive growth and commercial results.
• The Head of Digital Marketing will possess strong expertise across paid media, social media, CRM, content, eCommerce and performance marketing, with a proven ability to deliver measurable business results.
• Experience managing DTC platforms and Amazon Brand Stores.
• Strong understanding of SEO, digital merchandising, customer journeys and conversion rate optimisation.
• Experience developing CRM, loyalty and marketing automation programmes is vital for this Head of Digital Marketing opportunity.
• Excellent stakeholder and agency management experience is desirable.
• The Head of Digital Marketing should be commercially minded, analytical and passionate about innovation and emerging technologies.
• Experience working alongside creators, influencers and strategic social partnerships would be advantageous.

Benefits &​ details:

• Salary up to £90,000 alongside a bonus and comprehensive benefits package.
• Opportunity to lead a high-profile UK&​I digital and communications agenda.
• Lead and develop a talented team of two.
• Work closely with Global HQ and senior stakeholders across the wider business.

Please send your CV using the form on this page, quoting reference 6/17749/7 . Confidentiality assured.