Marketing Insight Analyst

MARKETING INSIGHT ANALYST - Membership Organisation

THE ROLE

We're hiring on behalf of an established membership organisation based in central London. Their marketing runs across email, website, social, paid, partnerships and events – but they want clearer insight into what's working.

They need an analyst who can change that. Someone who takes performance data and turns it into clear recommendations that shape decisions. You'll own reporting and dashboards, analyse what's working and why, and be the person the Senior Marketing Manager relies on to understand campaign performance.

This is hands-on setting up, reporting and analysis – not data science, not strategy – but work that genuinely matters to how they operate.

PACKAGE

• Salary: Up to £40,000
• Bonus: Discretionary, based on performance
• Pension: A generous 15% employer contribution
• Annual leave: A substantial 30 days plus bank holidays
• Working pattern: Hybrid, London-based – 20% office attendance expected
• Benefits: Life assurance, health cash plan

WHAT YOU'LL DO

• Own reporting and dashboards across email, website, social, paid, partnerships and events.
• Analyse campaign and event performance and audience journeys, delivering actionable insights and recommendations.
• Analyse campaign performance in-flight as well as post-campaign, feeding live optimisation recommendations back to the marketing team.
• Enable audience segmentation and targeting by analysing customer and delegate behaviour and response patterns.
• Lead testing and measurement approaches, ensuring learnings are applied across campaigns.
• Produce insight reports and post-campaign reviews, highlighting outcomes, learnings and next actions.
• Support forecasting and planning through trend analysis, benchmarks and performance context.
• Liaise with the Senior Marketing Manager to prioritise measurement needs and enable performance optimisation.

WHAT WE NEED FROM YOU

Essential

• 2-3+ years' experience in marketing insight, reporting and measurement.
• A B2B marketing analytics background and hands-on experience analysing performance directly within marketing platforms (e.g. an email marketing platform, LinkedIn/social analytics, paid media platforms) – not just working from data exported by others.
• Strong data storytelling and visualisation.
• Knowledge of KPIs, optimisation and attribution basics.
• Strong reporting and dashboards creation experience (e.g. Power BI).
• Experience of turning data into actions for stakeholders.
• Understanding of data governance, accuracy and integrity.