Paid Media Manager

Paid Media Manager — SocialTap

Warrington, Cheshire · Full-time · Permanent

Salary: Up to £38,000 (DOE)

About SocialTap

SocialTap is a performance marketing agency based in Warrington, Cheshire. We build and manage profitable marketing campaigns for growing businesses — primarily in the automotive and finance sectors. As an Official Meta Business Partner, we specialise in Paid Social (Meta, Instagram, TikTok), Google Ads, CRM marketing, and creative production. We've helped our clients generate over £100M in converted sales, and we're still growing.

Company: SocialTap

Location: Warrington, Cheshire (office-based, 3 days per week)

Reports to: Account Director

Employment: Full-time, Permanent

Salary: Up to £38,000 DOE

The Role

We're looking for a Paid Media Manager to take ownership of campaign performance across Meta Ads and Google Ads. You'll be hands-on in the platforms every day — building, optimising, and scaling campaigns that deliver real commercial results for our clients.

This is a role for someone who lives and breathes paid media. You'll manage significant budgets, make data-driven decisions, and work closely with our Account Management, Creative, and CRM teams to drive performance.

Key Responsibilities

Campaign Management

• Build, launch, and manage campaigns across Meta Ads and Google Ads
• Manage monthly budgets of £10k+ per platform across multiple client accounts
• Optimise campaigns daily — bid strategies, audience targeting, creative rotation, budget allocation
• Run A/B tests on audiences, creatives, placements, and copy to continually improve performance
• Monitor key metrics (CPL, CPA, ROAS, CTR, CVR) and take action when performance shifts
• Stay on top of platform changes, betas, and new features — and put them to work

Strategy &​ Analysis

• Develop paid media strategies aligned with client objectives and KPIs
• Analyse campaign data to identify trends, opportunities, and areas for improvement
• Produce clear, insightful performance reports and present findings to the team
• Contribute to QBRs and client presentations with data-backed recommendations
• Identify scaling opportunities and make the case for budget increases

Collaboration

• Work closely with Account Managers to understand client goals and translate them into campaign strategies
• Brief the creative team on ad concepts, formats, and messaging based on performance data
• Coordinate with the CRM team to align paid and owned channel activity
• Share learnings and best practices with the wider team
• Keep ClickUp updated with campaign tasks, deadlines, and status

Requirements

Essential

• 2+ years' hands-on experience managing Meta/Facebook Ads campaigns with monthly budgets of £10k+
• 2+ years' hands-on experience managing Google Ads campaigns (Search, Shopping, Performance Max) with monthly budgets of £10k+
• Proven track record of hitting CPL, CPA, or ROAS targets at scale
• Strong analytical skills — you're comfortable in the data and know how to turn numbers into action
• Experience with Meta Ads Manager and Google Ads Manager at an advanced level
• Understanding of conversion tracking, pixel/CAPI setup, and attribution
• Proactive and self-motivated — you don't wait to be told what to optimise

Desirable

• Experience in lead generation sectors
• Experience with TikTok Ads or other paid social platforms
• Familiarity with Google Analytics (GA4), Google Tag Manager, or third-party attribution tools
• Understanding of landing page optimisation and CRO principles
• Experience with CRM marketing and how paid and owned channels work together
• Meta Blueprint or Google Ads certification

Personal Qualities

• Performance-obsessed — you want every campaign to be better than the last
• Detail-oriented — you catch the things others miss
• Commercially minded — you understand that clicks and impressions mean nothing without results
• Curious and adaptable — platforms change fast and you enjoy keeping ahead of the curve
• Calm under pressure — you can manage multiple accounts and deadlines without dropping standards
• Team player — you share what you learn and help the team get better

What We Offer

• Salary up to £38,000 (dependent on experience)
• 25 days holiday + bank holidays
• Your birthday off
• 2-hour "life admin" slot every month
• £1,000 annual personal training &​ development budget
• Flexible working — 3 days in the office, choose your start time between 8–10am
• Official Meta Business Partner environment — access to cutting-edge tools and beta features
• The opportunity to work with exciting, high-growth clients spending serious budgets
• Professional development and career progression as the agency grows
• A close-knit, ambitious team that values quality, initiative, and results