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Founding GTM Lead

Continue

London Area, United Kingdom
Full-time
Healthtech & Digital Health
Posted 10 Jul 2026

Job Description

Founding GTM Lead

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Continue · London (in-office, 4-5 days) · £55k base / £100k+ OTE, uncapped · + % equity

ABOUT CONTINUE

We're building the infrastructure that lets brands own their resale and keep the customers, revenue and data that currently leak away to third-party platforms like Vinted.

Our founders have built and sold companies before, with exits to the likes of Amazon and experience spanning Darktrace, Nielsen and Techstars. And we're backed by a seed round from operators and alumni of eBay, Whatnot and Uber.

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Every day, people around the world are buying and selling secondhand. Resale is growing twice as fast as traditional retail. Secondhand already makes up around 10% of all fashion sold globally. Vinted alone sold over €10bn last year and is now the third-largest fashion retailer in the UK. 

The rise of this activity presents a challenge for brands. When that resale happens on someone else's platform, the brand sees none of it. Not the sale, not the customer, not the data.

That's what we fix. Continue gives a brand its own resale marketplace. It lives on the brand's own site, and we run everything behind the scenes, creating a whole new revenue stream for them, without the heavy lifting. 

Their customers buy and sell pre-loved pieces on a platform they trust; the brand keeps the revenue and the customer relationship, and fewer clothes end up in landfills.

And it’s a serious revenue stream for brands - on average, they make 5% incremental revenue from the marketplaces we power. We are redefining the role that resale plays in retail businesses now. 

Two years in, we power resale for 50 of the UK's leading ecommerce brands, with more joining all the time, and have processed millions in GMV. There are more good conversations on the table than we can keep up with, which is exactly why we're hiring. We want someone to take the pipeline and run with it.

WHAT WE ARE LOOKING FOR

This is a rare opportunity to join an ambitious SaaS business at an inflection point. You'll inherit a proven product, early market traction and an established sales playbook, with the autonomy to evolve how we sell and the opportunity to build the commercial team as the business grows.

WHAT YOU'LL DO

Own the end-to-end sales cycle, from outbound prospecting and qualification through discovery, commercial negotiation and contract close

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  • Build &​ manage a high-quality pipeline of e-commerce and fashion brands.
  • Develop relationships with senior decision makers, including Founders, CEOs, E-commerce Directors and Commercial leaders.
  • Deliver compelling product demonstrations and commercial proposals that articulate Continue's value proposition.
  • Work closely with the founders to continuously refine messaging, pricing, sales processes and go-to-market strategy.
  • Represent Continue at industry events, networking opportunities and customer meetings, building the company's profile within the ecommerce ecosystem.
  • As the business scales, you will play a key role in hiring and leading the future commercial team.

WHO YOU ARE

  • You're a hustler with a founder's mindset. You can build a pipeline from nothing and are happily willing to be visible at events, on LinkedIn, etc.
  • Minimum 4 years' experience in B2B SaaS sales, ideally within ecommerce, marketplaces or retail technology.
  • Previous early-stage start-up or founder experience.
  • Experience owning the full sales cycle from prospecting through to close.
  • Proven track record of consistently exceeding new business revenue targets.
  • You have hands-on experience using AI tools to improve sales processes + hungry to find new ways to use them to improve.

WHAT'S IN IT FOR YOU

  • £55k base, £100k+ OTE uncapped - You earn on every deal you close, and because our revenue recurs, so does your commission. The more you sign, the more you keep earning, month after mont

h.

  • Equity - as a founding hire, you'll receive meaningful share options.
  • A leadership role - you build the function, then run it.
  • Opportunity to travel to global ecommerce events (Barcelona, Abu Dhabi, New York, etc)

OTHER BENEFITS

  • Unlimited holiday
  • We're in a beautiful Fora Office on Brick Lane
  • You will have free access to all Fora gyms
  • Access to the Fora social events
  • Health insurance

Interested in this role?

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