Product Marketing Lead

About Swap Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

This is a strategic product marketing leadership position responsible for:

• Defining how Swap wins.
• Shaping the Agentic Commerce category.
• Driving measurable revenue impact across products.
• Equipping Sales to win in competitive enterprise environments.

You will sit at the intersection of Product, Growth, Sales, and Customer Success — translating complex commerce infrastructure into clear, compelling narratives that move pipeline and accelerate adoption.

What We’re Looking For

• 6–8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure.
• Proven experience owning positioning, messaging, and go-to-market strategy.
• Strong track record of driving revenue impact — pipeline, win rate, adoption, or expansion.
• Experience supporting mid-market and enterprise sales motions.
• Deep understanding of cross-border commerce, duties &​ taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred).
• Experience building competitive intelligence programs.
• Strong understanding of acquisition channels and how product integrates into them.
• Experience working with measurement tools such as HubSpot and modern analytics platforms.
• Highly strategic, highly organized, and highly accountable.
• Comfortable operating autonomously and leading cross-functional initiatives.
• Strong communicator who can simplify complex infrastructure into compelling narratives.

Responsibilities

• Own and evolve Swap’s product positioning, messaging architecture, and Agentic Commerce category narrative.
• Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets.
• Lead end-to-end go-to-market strategy and launch execution for new products and major releases.
• Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles.
• Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion.
• Own competitive intelligence and strategic differentiation against key commerce infrastructure players.
• Translate complex cross-border, duties &​ taxes, and compliance workflows into clear, compelling narratives.
• Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity.
• Lead customer research, win/loss analysis, and persona development to continuously refine positioning.
• Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels.

Diversity &​ Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.