Global B2B Campaigns Manager

About the Company

We're partnering with a leading global EdTech company that is transforming the way people learn through technology, AI and digital innovation. With millions of users worldwide and a strong international presence, the business has established itself as a category leader within online learning.

About the Role

As they continue to scale their B2B offering, they're looking to hire a Global B2B Campaigns Manager to own and accelerate demand generation efforts across key international markets. This is a highly visible position sitting at the heart of the B2B marketing function. The successful candidate will take ownership of campaigns and programmes designed to generate, nurture and convert high-quality pipeline, working closely with Sales, Product Marketing and Revenue teams.

Responsibilities

• Own the execution and optimisation of global B2B demand generation campaigns.
• Drive pipeline growth across targeted accounts and strategic segments.
• Design and execute ABM/ABX campaigns focused on engaging buying committees and accelerating account progression.
• Utilise intent data, CRM insights and engagement signals to identify high-priority opportunities.
• Build and manage campaigns within marketing automation platforms, ensuring strong reporting, attribution and lead management processes.
• Partner with paid media and content teams to maximise channel performance across LinkedIn, search, webinars, whitepapers and case studies.
• Leverage AI tools and workflows to improve campaign efficiency, testing and performance.
• Monitor and analyse campaign effectiveness, providing actionable recommendations to improve ROI and pipeline contribution.
• Work closely with Sales and Customer Success teams to support pipeline conversion and account growth.
• Contribute to sales enablement initiatives through account intelligence, campaign insights and supporting content.

Qualifications

• Proven experience owning B2B demand generation strategy and pipeline delivery.
• Strong background in SaaS, technology, EdTech or another high-growth B2B environment.
• Hands-on experience designing and managing ABM/ABX programmes.
• Strong knowledge of marketing automation platforms, ideally HubSpot.
• Experience measuring campaign success through attribution, engagement and pipeline metrics.
• Demonstrated use of AI tools to enhance campaign execution and marketing performance.
• Strong analytical and commercial mindset.
• Experience collaborating closely with Sales and Revenue teams.
• Excellent communication and stakeholder management skills.
• Highly organised, proactive and comfortable operating in a fast-paced environment.

Required Skills

• Proven experience owning B2B demand generation strategy and pipeline delivery.
• Strong background in SaaS, technology, EdTech or another high-growth B2B environment.
• Hands-on experience designing and managing ABM/ABX programmes.
• Strong knowledge of marketing automation platforms, ideally HubSpot.
• Experience measuring campaign success through attribution, engagement and pipeline metrics.
• Demonstrated use of AI tools to enhance campaign execution and marketing performance.
• Strong analytical and commercial mindset.
• Experience collaborating closely with Sales and Revenue teams.
• Excellent communication and stakeholder management skills.
• Highly organised, proactive and comfortable operating in a fast-paced environment.

Preferred Skills

• Experience in a high-growth B2B environment.
• Strong knowledge of marketing automation platforms, ideally HubSpot.
• Demonstrated use of AI tools to enhance campaign execution and marketing performance.

Pay range and compensation package

Competitive salary and comprehensive benefits package.

Equal Opportunity Statement

If you're passionate about building scalable demand generation programmes, leveraging AI to drive performance, and helping a high-growth technology business accelerate its B2B growth, we'd love to hear from you.