Performance Marketing Manager

About the Company

InvestEngine makes investing powerfully simple. In a market crowded with complexity, we focus on what works: unbeatable value, effortless automation, and easy-to-use, diversified ETF portfolios. With over £3 billion invested, an award-winning service, and a passionate team - we’re just getting started.

About the Role

Paid Activation is a growing area and we want to build a best in class team to help fuel our next stage of growth. We're looking for a hands-on, data-obsessed Performance Marketing Manager who will build, launch and optimise our paid media campaigns day-to-day. You'll own our paid acquisition channels end-to-end, working with the Head of Performance Marketing to drive cost efficient strategic growth across a portfolio of platforms with a bias for testing and a sharp eye on unit economics.

What you’ll do

Campaign Execution &​ Management

• Build, launch, and optimise paid campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Reddit and LinkedIn - with potential to expand further across other channels.
• Collaborate with the Content, Design, Video and Influencer teams to create cut-through and compelling creatives for our key audience segments and channels.
• Manage budgets on a daily basis, reallocating spend toward highest-performing campaigns in real time.
• Set up and maintain campaign structures, audience segments, bidding strategies, and tracking.

Analytics &​ Optimisation

• Own channel-level reporting — build dashboards, monitor KPIs (CAC, ROAS, LTV:CAC, CVR), and surface actionable insights.
• Design and run structured A/B tests across creatives, audiences, landing pages, and bidding approaches.
• Work with the Marketing Analyst to identify conversion funnel drop-offs, assess campaign effectiveness and drive insights to further refine spend, targeting and messaging.

Growth

• Identify and pilot new acquisition channels, evaluating CAC and scalability.
• Collaborate with the brand and content teams to align paid creative with organic messaging and seasonal moments.
• Present performance updates and recommendations to senior stakeholders regularly.

Who you are

• 3+ years experience in performance marketing brand-side or agency, with a proven track record of managing significant paid budgets.
• Preferably experience working within the fintech industry, marketplace or high-growth startup.
• Deep platform / channel marketing expertise - you understand campaign types, auction dynamics, targeting capabilities, and algorithm behaviours.
• Strong analytical skills - you have a passion for digging into the data and understand what is working, what isn’t, and why.
• A keen eye for marketing design and strong appetite for testing and experimenting with new creative ideas outside of the box.
• Ability to demonstrate experience on how you have leveraged AI to streamline or evolve your work processes.
• Solid grasp of attribution models and the limitations of platform-reported data.
• A test and learn, curious mindset.
• Strong presentation, organisational and communication skills.
• Highly proactive with a willingness and ability to get hands dirty, to speak up and to always ask why.
• Passion for personal finance.
• Takes as much pride in seeing their team win as they do in seeing themselves win.
• A natural problem solver, and is comfortable asking questions and figuring things out. Isn’t afraid to say “I don’t know”.

What we offer

• Hybrid working with 1–2 days a week in our central London office.
• Option to work remotely from anywhere for up to 3 months per year.
• A flat structure, open culture, and real autonomy.
• Fast-paced learning and meaningful career development.
• A passionate team, big ambition, and plenty of room to grow.
• The opportunity to help shape the InvestEngine brand.