CRO Lead

We're working with a consistently growing marketing &​ technology agency based in Greater Manchester to find a CRO Manager to build and lead their conversion optimisation function from the ground up.

This is a rare opportunity to own the CRO strategy across a number of high-traffic lead-generation journeys for a business investing in their marketing strategy across all channels. You'll shape the future of the department, defining team structure, mentoring talent, and eventually building out a dedicated front-end experimentation team.

What you'll be doing:

• Owning and running the CRO roadmap, turning data-driven hypotheses into a high-velocity testing pipeline
• Hands-on build and deployment of front-end A/B tests using HTML, CSS &​ JavaScript (Convert.com experience a plus)
• Leading prioritisation based on revenue impact, traffic volume, and lead quality
• Partnering with Tech, Marketing &​ Compliance to keep experiments aligned and compliant
• Using tools like Mouseflow, Clarity or FullStory to turn user behaviour into testing opportunities

What our client is looking for:

• 5+ years' CRO experience, ideally in high-traffic lead gen
• 3+ years' hands-on JavaScript/HTML/CSS, comfortable manipulating the DOM
• Strong grip on experimentation methodology and statistical significance
• A commercially-minded operator, someone who cares about profitability, not just test wins
• Experience with a major experimentation platform (Convert, VWO, Optimizely etc.) and session recording tools

📍 Greater Manchester | Hybrid

Interested or know someone who fits the brief? Drop me a message.