Head of Consumer Social
Newsweek
Job Description
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Newsweek is looking to bring on a Head of Consumer Social to our Social Team.
The
Head
of
Consumer
Social
will
lead
traffic
and
engagement
strategies
across
Facebook,
Instagram, TikTok,
Reddit,
X,
and
other
consumer
platforms.
This
role
will
also
drive
social
video
strategy
and influencer-led growth in partnership with the VP of Growth Markets and/or others.
This is a full-time role, working 9:00 am to 6:00 pm. You will be able to work from home, from anywhere in the UK, or from our office space at Canary Wharf, London.
Key Responsibilities:
- Develop
and implement
platform
-
specific
strategie
s to grow social referrals, engagement, and monetization across consumer social platforms.
- Lead
social
video
strategy
and growth
across
Facebook,
Instagram,
TikTok,
and
emerging platforms.
Partner with video and multimedia teams to ensure success.
- Own and execute
social campaigns to promote Newsweek original series
,
subscriptions,
new
products
and
offerings
.
- Partner with Editorial, Audience
, and
Product
teams
to
execute
cross-functional projects
aimed at improving newsroom efficiency,
digital visibility
, and user engagement.
- Track and report on social
media performance
, proactively
identifying
opportunities to improve engagement and
platform
referrals.
- Develop and
participate
in A/B testing initiatives and help implement learnings into future posts
and
social media
strategies.
- Support
and grow
community
engagement
and
content
amplification.
- Collaborate
with
the
video/multimedia
team
and
VP
of
Growth
Markets
on monetization strategies and new revenue growth.
- Promote
YouTube
content
on
other
social
media
platforms
and
support
influencer
-led audience growth in line with newsroom strategy.
- Manage
social team
direct
reports
, including
responsibility for performance management, coaching
/
development, workload prioritization, and day-to-day oversight.
- Any
other
reasonable
duties
to
meet
the
needs
of
the
business.
Qualifications:
- Proven
track record
of successfully
managing social media platforms
,
developing consumer engagement str
ategies and monetization for a
global
newsroom.
- Excellent communication and interpersonal skills, capable of
representing
the brand in a professional manner across all channels.
- Demonstrable
expertise
in
analyzing
social media metrics and
reporting on
campaign effectiveness to inform future activity.
- Familiarity with relevant UK data protection and advertising regulations, ensuring all content is compliant and ethically produced.
- Ability to lead and motivate a team,
fostering
creativity and collaboration to drive innovative social campaigns.
- Strong
organizational
skills with the capacity to manage multiple projects simultaneously and meet deadlines under pressure.
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
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