Growth Manager

Pet Database is scaling its growth function across paid, organic, and emerging channels for both Pet Database and Tailster. We're looking for a Growth &​ Marketing Manager to own day-to-day performance across paid social and paid search, while helping stand up and test new channels — OpenAI Ads, direct mail, affiliates, and organic.

This role sits alongside a CRM Specialist, a Brand &​ Comms Lead, and a Content Creator, reporting into the Head of Growth. The team currently has strong coverage in CRM, brand, and content — the gaps this role is designed to close are performance marketing execution, ecommerce/product marketing, and audience research &​ insights . You'll be the person turning strategy into running campaigns, and running campaigns into evidence-based decisions.

This is a hands-on, execution-focused role — but we're a scrappy team, and we want someone who brings their own ideas to the table, not just runs the ones they're given. If you spot an opportunity, a broken process, or a channel worth testing, we want you pushing it forward and owning it end to end, not waiting for a brief.

You'll work with a mix of in-house tools (Holistics, Segment, Google Sheets/Apps Script) and external agencies (SEO, web development), so comfort moving between hands-on execution and agency management is essential.

What you'll do

Performance marketing (Meta, Google, Microsoft)

• Own and optimise always-on paid social (primarily Meta) and paid search campaigns across both brands
• Manage budgets, bidding, targeting, and creative rotation against CAC targets

New paid channel testing

• Design and run structured tests for alternative paid channels (plus supporting on ad hoc tests across affiliates, direct mail and organic/SEO-adjacent initiatives)
• Proactively identify and pitch new channels or test ideas worth pursuing — you don't need to wait for a green light to start scoping something promising
• Define test hypotheses, success criteria, and kill/scale decisions rather than running open-ended pilots

Ecommerce &​ product marketing

• Own the marketing side of the customer journey from ad click through to conversion — landing pages, offer structure, and funnel performance
• Work with the Content Creator and Brand &​ Comms Lead to brief creative that's grounded in what's actually converting
• Support site/product initiatives with a marketing and conversion lens

Audience research &​ insights

• Build a clearer picture of who converts, why, and where they drop off — across both Pet Database's and Tailster's customer bases
• Translate model outputs (attribution, CLV, incrementality) into specific targeting, creative, and budget recommendations
• Bring structured customer/audience research into planning, not just performance data

Cross-functional &​ reporting cadence

• Assist with initiatives across the business as required, including outreach work to rescues and animal shelters
• Work with the data analyst on dashboard and growth model requirements (Holistics)
• Liaise with external agencies on web development and SEO where campaigns intersect with site work
• Report performance and test outcomes clearly to the Head of Growth and wider leadership

What we're looking for

• AI-native : you use AI tools daily to solve real problems — automating reporting, processing data, building small tools — not just prompting for ad copy
• High initiative

: you spot a manual process and ask "why isn't this automated?" — then fix it, rather than flagging it and waiting

• Strong critical thinking : you interrogate data, question assumptions, and push back when a conclusion doesn't hold up
• Intellectually curious

: comfortable getting fast up to speed in unfamiliar territory — direct mail mechanics, incrementality/causal thinking, new ad formats

• Data-fluent : confident interpreting complex data and model outputs, and turning them into a specific recommendation, not just a chart
• Commercially minded

: fluent in CAC, CLTV, ROI, and incrementality, and able to translate those into budget and channel decisions

• Clear communicator : able to move between data analysts, agencies, and senior leadership without losing precision or clarity
• Organised

: able to run multiple channels and monthly cadences in parallel without things slipping

• UK Based: based near London is a bonus but remote is fine too

Experience we'd expect

• 2–4 years in performance marketing, growth, or digital marketing, with hands-on day-to-day management of paid social and/or paid search budgets
• Direct experience managing Meta Ads and Google Ads (Microsoft Ads a plus)
• Some exposure to ecommerce or product marketing — funnel, landing page, and conversion optimisation
• Comfortable with marketing attribution and conversion tracking concepts, even if you haven't owned the full reconciliation process yourself
• Startup or scale-up experience, or a track record of taking on more than your job title strictly required
• Bonus: experience testing emerging/non-standard channels (affiliates, direct mail, new ad platforms)

Nice to have

• Familiarity with Holistics, Segment, or similar BI/CDP tools
• Experience with Google Apps Script or similar for lightweight marketing automation
• Interest in or affinity with the pet care / animal welfare space

What You'll Get

• A chance to make a real difference for pet owners and animal welfare across the UK.
• Competitive salary of £40,000.
• Discounted Smart Pet Tags and pet insurance.
• The opportunity to work on meaningful projects with rescue charities and shelters.
• Exposure to every part of the business (ops, product, partnerships) in a small, close-knit team.
• Hybrid working from London.