Marketing and Business Development Lead

A specialist B2B research and insight agency known for producing high-quality, research-led thought leadership for clients across professional services and beyond is seeking a Marketing Lead to drive its next phase of commercial growth. Reporting directly to the CEO, this is a high-visibility role with a clear mandate: build pipeline and accelerate revenue through sharper demand generation and a more commercially aggressive marketing function. The successful candidate will combine strategic ownership of brand and content with hands-on delivery across demand generation and digital channels, with business development impact as the central measure of success.

Role

• Own marketing's contribution to revenue, with full accountability for pipeline generation, lead quality, and funnel conversion
• Build and execute integrated demand generation campaigns across SEO, email marketing, paid media, and LinkedIn to drive qualified lead volume
• Define and continuously optimise the lead funnel, working closely with the CEO and commercial team to improve conversion at each stage
• Act as a strategic partner to the CEO and leadership team, embedding marketing into go-to-market planning and new business development
• Lead a content and thought leadership programme designed explicitly to generate pipeline, translating market insight into reports, whitepapers, and campaigns that convert
• Oversee website performance and organic growth as a core acquisition channel, working with agency partners to maximise inbound lead generation
• Plan and execute events, webinars, sponsorships, and speaking opportunities with clear pipeline and lead generation objectives
• Set direction across brand, content, and digital channels, ensuring every activity ladders up to commercial impact
• Manage and develop a small in-house team alongside external agencies and specialist partners, holding all parties accountable to pipeline targets
• Identify and act on growth opportunities through market insight, customer feedback, competitor analysis, and CRM data
• Track, analyse, and report on marketing performance and ROI, with a strong emphasis on pipeline impact and revenue attribution
• Own and evolve brand identity and messaging in a way that directly supports demand generation and commercial positioning

Requirements

The ideal candidate will bring:

• Proven experience in a senior B2B marketing role with a strong demand generation and pipeline focus, ideally within professional services, agency, or research-led environments
• A demonstrable track record of connecting marketing activity directly to business development outcomes, pipeline growth, and revenue
• Hands-on experience running integrated demand generation campaigns across SEO, email, paid media, and LinkedIn
• Strong commercial instincts, with the ability to think like a revenue owner rather than a brand custodian
• Experience with CRM platforms and marketing analytics, with the ability to track funnel performance and report on pipeline and revenue attribution
• Confidence working closely with senior stakeholders, including C-suite, and influencing go-to-market strategy without formal authority
• Experience managing teams, agencies, and budgets, with the ability to hold external partners accountable to commercial targets
• Strong understanding of brand building and content marketing, with the ability to direct both in service of pipeline generation
• Hands-on and pragmatic, comfortable executing campaigns as well as setting strategy
• Strong writing, editing, and storytelling skills, applied to content that converts rather than content for its own sake

Here at Sapio Consulting we are not only proud to be equal opportunity employers in our own right but are also committed to and in the privileged position of being able to support each and every one of our clients and partners in their Diversity &​ Inclusion objectives and initiatives.

Our clients are equal opportunity employers and on their behalf we welcome candidates, applicants or prospective applicants regardless Age, Disability, Neurodiversity, Sex, Sexual Orientation, Gender identity or expression, Marriage or Civil Partnership or Partnership status, Pregnancy and Maternity or Parental status, Race, Religion or Beliefs, and Political Opinion.