UK Marketing and Events Manager

Marketing &​ Events Manager – UK

Salary: £40,000–£60,000 per annum, dependent on experience

Employment Type: Full-time, Permanent

Location: UK

Department: Marketing / Commercial

Reporting to: UK Leadership Team

About the Role

We are looking for a proactive and commercially focused Marketing &​ Events Manager to take ownership of marketing and events activity across our UK business.

This is a hands-on role covering digital marketing, content, events, brand management, lead generation and commercial support. The successful candidate will play an important role in growing our presence within the NHS and wider UK healthcare market .

You will work closely with the UK leadership and commercial teams to develop campaigns, strengthen our brand, manage our presence at industry events and create opportunities to engage with NHS organisations and other potential customers.

The role would suit someone who enjoys taking ownership of projects and is comfortable moving between strategic planning and hands-on delivery.

Key Responsibilities

Marketing &​ Campaign Management

• Develop and manage the UK marketing plan in line with commercial objectives.
• Plan and deliver targeted marketing campaigns across multiple channels.
• Develop campaigns targeting NHS Trusts, Health Boards and other healthcare organisations.
• Identify new audiences, organisations and market opportunities.
• Manage the marketing calendar and ensure campaigns are delivered to agreed deadlines.
• Monitor campaign performance, engagement, leads and return on investment.
• Conduct competitor and market research to identify trends and opportunities.

Digital Marketing &​ Content

• Manage the company's UK digital presence, including website and social media channels.
• Take ownership of the company's UK LinkedIn presence and content calendar.
• Create engaging content including social posts, articles, case studies, newsletters and marketing materials.
• Develop targeted email marketing campaigns.
• Coordinate website content and updates.
• Monitor website, social media and digital campaign performance.
• Ensure external communications are accurate, professional and consistent with company messaging.

Events &​ Conferences

• Identify relevant UK healthcare, NHS, radiology and technology conferences and exhibitions.
• Develop and maintain an annual events calendar.
• Manage participation in conferences and exhibitions from initial booking through to delivery.
• Coordinate exhibition stands, sponsorships, suppliers, promotional materials and event logistics.
• Organise company-hosted events, webinars, workshops and networking sessions.
• Develop pre-event and post-event marketing campaigns.
• Capture and manage leads generated through events.
• Coordinate with the commercial team to ensure appropriate follow-up.
• Monitor event performance and ROI to guide future investment.

Brand &​ Communications

• Maintain and develop the company's UK brand and ensure consistent messaging.
• Create and coordinate marketing collateral including brochures, presentations and digital materials.
• Support company announcements, press releases and corporate communications.
• Work with clinical, operational and technical teams to translate complex information into clear and engaging marketing content.
• Ensure all external communications maintain appropriate professional standards for the healthcare sector.

Lead Generation &​ Commercial Support

• Work closely with the commercial team to support lead-generation activity.
• Research NHS Trusts, healthcare providers and other prospective customers.
• Develop targeted campaigns for priority organisations and accounts.
• Maintain accurate records of marketing-generated leads and opportunities within the CRM.
• Support the preparation of commercial presentations, proposals and customer materials.
• Develop customer case studies and success stories.
• Monitor the progression and effectiveness of marketing-generated opportunities.

Stakeholder &​ Supplier Management

• Build effective relationships with internal teams and senior leadership.
• Develop relationships with healthcare organisations, professional bodies, conference organisers and industry partners.
• Work with wider international marketing teams to ensure UK activity aligns with the company's overall strategy.
• Manage relationships with external marketing agencies, designers, printers and other suppliers where required.

About You

We are looking for someone who is commercially aware, highly organised and comfortable taking responsibility for the delivery of marketing activity.

You should be confident working independently while also collaborating with commercial, operational, clinical and senior leadership teams.

Essential Experience &​ Skills

• Previous experience in a marketing, events or communications role.
• Experience managing marketing campaigns from planning through to delivery.
• Strong event and conference management experience.
• Excellent written and verbal communication skills.
• Strong copywriting and content creation ability.
• Experience managing LinkedIn and other digital marketing channels.
• Experience with email marketing and CRM platforms.
• Strong organisational and project-management skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Excellent attention to detail.
• Commercial understanding of how marketing supports lead generation and business growth.
• Confidence working with senior stakeholders.
• Ability to take ownership of projects and work independently.

Desirable Experience

• Experience within healthcare, medical technology, radiology, teleradiology or healthcare services .
• Understanding of the

NHS and UK healthcare market .

• Experience marketing products or services to NHS Trusts or other public-sector healthcare organisations.
• Experience managing healthcare conferences and exhibitions.
• Experience with account-based marketing (ABM).
• Experience using CRM and marketing automation platforms.
• Understanding of SEO, website management and digital analytics.
• Experience working within an international organisation.

Personal Attributes

We are looking for someone who is:

• Proactive and self-motivated.
• Highly organised and dependable.
• Creative with strong commercial awareness.
• Comfortable taking ownership and accountability.
• Professional and confident when representing the company externally.
• Able to communicate effectively with clinical and non-clinical audiences.
• Collaborative and comfortable working across different departments.
• Adaptable and comfortable working within a growing organisation.

Travel

The role will require travel within the UK to attend conferences, exhibitions, customer meetings and company events. Occasional international travel may also be required.

What Success Looks Like

Success in this role will mean establishing a strong and consistent UK marketing presence, increasing awareness within the NHS and wider healthcare market, delivering a high-quality programme of industry events and campaigns, and generating measurable engagement and commercial opportunities.

The Marketing &​ Events Manager will become a key link between marketing and the commercial team, ensuring marketing activity directly supports the continued growth of the UK business.