Founding Account Executive (Sales / Remote)

Remote-first (UK / EU) · Reports directly to the C-suite · Commission + equity to start

Sonus Health turns a 30-second phone recording of a dog, cat, or horse's heart into an instant AI cardiac screen, and lets veterinary clinics build a recurring, roughly 40%-margin home-monitoring service on top of it.

We have around 300 clinics sitting in the pipeline, a product clinics genuinely want, and a value proposition that lands. We also have zero salespeople, just interns doing their best. That gap is the entire opportunity, and it's yours to take.

The role

You'd be our first real salesperson. Not a cog in a machine someone else built, the person who builds the machine.

You own the pipe end to end: get clinics from "interested" to activated (their first care plan prescribed, the moment revenue starts for them and for us), expand the accounts that land, and turn what works into a repeatable playbook the next hires can run. You report straight to the C-suite, with no layers in between.

Why this is a rare one

·   The demand already exists. You're not cold-dialling from nothing. There are ~300 clinics to work, warm and waiting. This is conversion, not creation.

·   The rails are laid. A product-led funnel, a live CRM (PipeDrive), a sample care plan any vet can play with in seconds, and an onboarding guide already exist. You get to sell, not to build infrastructure first.

·   The product is real. Pay-as-you-go, no contracts, a free trial on signup, and care plans framed as a revenue stream for the clinic rather than a cost. Vets get it quickly.

·   The upside is real. Prove you can go from 0 to something, and you don't stay a team of one. You build and lead the sales team. This is a founding seat, with a founding trajectory.

What you'll actually do

·   Work the 300-clinic pipe: prioritise, reach out, book, and close.

·   Run demos, including the fully playable sample care plan, and get clinics to their first activation.

·   Handle the real objections head-on: "we're not ready to set up billing" (they don't need to be), "we already have our own cardiologist" (perfect, that's In-House Listening), "why not just buy credits when we need them" (auto top-up, never run dry mid-consult).

·   Expand accounts: second plan, third plan, more of the practice using it.

·   Feed everything you learn back to the founders and product. You're the front line, and we'll listen.

·   Write the playbook as you go, so the team you'll hire can run it.

Who you are

·   You've done 0 to 1 before: founding or very early sales, or you've been the person who figured it out when there was no process yet.

·   You're energised, not scared, by the no-base-until-we-raise reality below. You back yourself.

·   You're a genuine closer who's comfortable owning a number and a blank page at the same time.

·   You're self-directed. Nobody is going to hand you a queue and a script every morning, you build the day.

Bonus, not required: experience in veterinary, animal-health, or health-tech / clinical SaaS. If you can already speak clinic-to-clinic, great. If not, but you can sell and you can learn a domain fast, we want to talk anyway.

The deal (straight with you)

This is a founding role, and the comp reflects that:

·   Until our raise closes (estimated ~2 months out): commission + meaningful founding equity, no base salary.

·   After the raise: a base salary is added and comp is formalised.

·   Commission: 70 % of the first 4 top-ups from each business customer, uncapped, on a pipe that's already warm. Est £1,400 commission/deal, and we have 300+ unique businesses that have signed up in the last couple months.

·   Equity: because you're taking founding-level risk and should own founding-level upside.

·   Path: deliver, and you move from first AE to leading the sales team in the near future.

We're being upfront about the no-base window on purpose. It's a filter. The people who thrive here are motivated by ownership, upside, and impact, not by a safe salary. If that's you, the maths gets very good, very fast.

Logistics

·   Remote-first, based anywhere in the UK or EU.

·   Reports to the C-suite directly.

·   To apply: email hiring@sonus.health (and show that you've actually read this, not just hitting easy apply) - Skip the formal cover letter. Tell us about a deal or a market you took from nothing, and why this one is for you.

 ----

This is you if: you've built something from zero, you want your fingerprints all over the business, and a warm pipe with no one working it reads as opportunity, not chaos.

This isn't you if: you need a base salary from day one, a defined territory, and a manager who tells you what to do.