Senior CRM Marketing Manager

Application Deadline: 23 July 2026

Department: Marketing &​ Communications

Location: Great Ormond Street Hospital Children's Charity

Compensation: £47,522 / year

Description Are you a CRM marketer with recent hands-on Salesforce Marketing Cloud experience, looking for a role where you can combine campaign delivery with greater ownership and influence?

Great Ormond Street Hospital Charity is looking for a Senior CRM Marketing Manager to lead our Salesforce Marketing Cloud platform and help shape how we engage supporters through CRM.

We're looking for someone who enjoys getting into the detail—building and optimising journeys, creating campaigns, improving automation and using insight to drive better results. Alongside your technical expertise, you'll work closely with fundraising, communications and digital teams, helping stakeholders turn ideas into effective CRM campaigns that deliver against organisational goals.

This is an opportunity to step into a broader role where you'll own the Salesforce Marketing Cloud roadmap, lead CRM best practice across the organisation and influence how we use personalisation, automation and supporter insight to improve engagement.

If you're currently managing CRM campaigns and Marketing Cloud but want more ownership, greater stakeholder exposure and the opportunity to shape the future of CRM, we'd love to hear from you.

Salary The salary for this role is £47,522 per annum and we operate a hybrid working policy of a minimum of two days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Lead and develop GOSH Charity's CRM and email marketing approach, delivering audience-focused, insight-led supporter communications.
• Act as the organisation's Salesforce Marketing Cloud specialist, taking a hands-on role in campaign builds, journey management, segmentation, testing and platform optimisation.
• Work closely with fundraising, communications and digital teams to understand campaign objectives and translate them into effective CRM activity.
• Build and optimise automated journeys and email campaigns, ensuring communications are personalised, timely and deliver measurable results.
• Own and develop the CRM roadmap, identifying opportunities to improve supporter journeys, automation, personalisation and campaign performance.
• Use testing, reporting and audience insight to continually improve engagement, conversion and supporter retention.
• Build strong relationships with stakeholders across the organisation, providing CRM expertise, challenging constructively where needed and helping teams make the most effective use of Marketing Cloud.
• Lead CRM projects, working with agencies, technical teams and internal stakeholders to deliver improvements and new capabilities.
• Ensure all CRM activity complies with governance, consent and data protection requirements.
• Line manage and develop a CRM Executive, creating a collaborative and supportive team environment.

Skills, Knowledge And Expertise

• Recent, hands-on experience using Salesforce Marketing Cloud, including campaign creation, Journey Builder, audience segmentation, automation and campaign optimisation.
• Strong experience planning, delivering and optimising CRM and email marketing campaigns with measurable results.
• Experience developing lifecycle journeys, automated communications and personalised supporter or customer experiences.
• Excellent stakeholder management skills, with experience working across multiple teams to influence campaign planning, manage competing priorities and build trusted relationships.
• Experience translating business objectives into effective CRM campaigns and technical Marketing Cloud solutions.
• Strong understanding of CRM reporting, testing, optimisation and performance measurement.
• Experience using data and insight to improve engagement, conversion and supporter retention.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Experience managing or developing team members.
• A collaborative, proactive and solutions-focused approach, with the confidence to challenge constructively and drive continuous improvement.

How to apply Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.

Closing date: 23rd July 2026

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.