Performance Marketing Manager

Role: Performance Marketing Manager

Contract: 12 months / Perm

Salary: £70,000 (DOE) + Plus a discretionary bonus

Location: London

Reporting: You will report directly to the Senior Performance Marketing Manager and will have no direct line management responsibility .

We are seeking a highly motivated and skilled Performance Marketing Manager to a dynamic team within the Global payments sector . This role is pivotal to delivering our ambitious marketing strategy and will involve hands-on execution across key performance channels critical to client acquisition.

This is a fluid, hands-on role where the key focus is the delivery and execution of the performance marketing strategy . While you won't need to be an expert in every channel, deep expertise in at least one area is essential for success.

Key Responsibilities

As a Performance Marketing Manager in the fast-paced payments space, you will be crucial in driving our user acquisition and revenue goals. Your primary responsibilities will include:

• Strategic Delivery: Owning and executing key components of the overall performance marketing strategy to acquire high-value payments clients and achieve business objectives.
• Channel Ownership:

Taking hands-on ownership of at least one core performance marketing channel (e.g., SEM, Paid Social, Affiliates, Display), driving execution from setup to optimisation.

• Campaign Management: Planning, executing, and optimising high-performance campaigns across digital channels, ensuring maximum ROI and adherence to industry compliance standards.
• Data Analysis:

Monitoring campaign performance, analysing data to understand customer acquisition costs (CAC) and lifetime value (LTV), and providing actionable insights to continually improve efficiency and scale.

• Cross-Functional Collaboration: Working closely with product, sales, data, and commercial teams to align marketing efforts with business needs and ensure a consistent customer journey for financial services prospects

Key Requirements

We are looking for a candidate who is a proactive doer with a proven track record of driving measurable results in a fast-paced environment.

• Proven Hands-on Proficiency: Demonstrable, hands-on experience and full ownership in at least one of the following core performance marketing channels is mandatory:
• Search Engine Marketing (SEM) / Affiliate Marketing / Digital Display Advertising / Paid Social Ads
• Strategic Mindset:

Ability to translate strategic business and sales goals within the financial/payments sector into successful, day-to-day tactical execution.

• Analytical Skills: Strong ability to analyse performance data, identify trends, and make data-driven decisions to optimize campaign funnels.
• Desirable:

Experience with AI Optimisation within digital advertising platforms.

• Agility &​ Fluidity: A willingness to operate in a fluid role and take on new challenges as the business area evolves within a rapidly changing industry.