Digital Marketing Manager

Role Overview

We are seeking an experienced and dynamic Digital Marketing Manager to develop, implement, and optimise digital marketing campaigns across our global trading websites. Working closely with the Head of E-commerce &​ Digital Data &​ Insights Manager, you will provide weekly, monthly, and quarterly reporting and insights to the wider business.

Support and drive the overall digital marketing strategy; devising, planning, and executing brand and performance marketing strategies. You will play a pivotal role in driving exceptional customer engagement, maximising Customer Lifetime Value (LTV), scaling our loyalty programs, and delivering commercial success on a global basis.

Key Responsibilities

• Channel Strategy: Drive the day-to-day running and overall strategy for all digital marketing channels, including PPC, CRM (Email &​ SMS), Affiliates, SEO, Display, and Paid Social, with a key focus on pushing channel KPIs forward.
• Acquisition &​ Retention:

Balance new customer acquisition with robust retention strategies, tracking performance against KPIs, LTV targets, and wider business growth objectives.

• Loyalty &​ Lifecycle Marketing: Own the retention roadmap by developing strategies to increase repeat purchase rates, manage customer tier progression, and optimize the global loyalty program to boost engagement and long-term brand advocacy.
• Campaign &​ Agency Management:

Oversee PPC, Paid Social, Affiliates, CRM, and SEO agencies/partners, ensuring all campaigns achieve strict ROI/ROAS and LTV:CAC ratio targets.

• Cross-Functional Collaboration: Partner with the Brand Communications team to define and optimize the Paid Social strategy, aligning paid initiatives with organic social content and brand messaging.
• CRM &​ Email Calendar:

Own the creation and implementation of the weekly email/SMS calendar, ensuring messaging aligns with optimal trading moments, customer segments, and broader brand initiatives.

• Team Mentorship: Oversee the CRM roadmap and support the Junior CRM Manager in setting up automated lifecycle flows (welcome, post-purchase, win-back, and loyalty rewards), email template creation, segmentation, and A/B testing.
• Affiliate &​ Partnership Growth:

Collaborate with the Affiliate Network to identify growth opportunities and optimise high-value publisher relationships.

• Data, Reporting &​ Insights: Conduct comprehensive weekly and quarterly reporting, sharing actionable insights regarding channel performance, cohort LTV, and retention

metrics with the Digital Trade team and stakeholders.

• Market Intelligence: Analyse sales, customer behaviour, and competitor data to inform short-to-mid-term planning and e-commerce strategy decisions.
• Budget &​ Forecasting:

Take full ownership of the digital marketing budget, performance tracking, and forecasting across all global regions.

Skills &​ Requirements

• Experience: 4+ years of experience managing multi-channel digital marketing campaigns with a strong, proven track record in SEO, SEM, CRM, and customer retention/loyalty marketing.
• Technical Toolkit:

Deep proficiency with analytical and digital platforms, including Google Ads, Google Analytics (GA4), Meta Ads Manager, ESPs (e.g., Klaviyo, ), and loyalty platform software.

• Data-Driven Mindset: Strong analytical skills with the ability to interpret complex data, build cohort analyses, and use LTV metrics to guide budget allocation.
• Project Management:

Highly detail-oriented and deadline-driven, with a proven ability to prioritise tasks independently in a fast-paced environment.

• Stakeholder Management: Excellent communication skills, with the ability to present data clearly and gain buy-in for new projects or loyalty initiatives from diverse internal groups.
• Soft Skills:

An innovative, resourceful creative thinker and proactive problem solver who thrives in an ever-changing retail/e-commerce landscape.

• Software: High proficiency with Microsoft Excel (VLOOKUPs, Pivot Tables) and PowerPoint.