Performance Marketing Executive

Performance Marketing Executive

Marketing - Odd Muse

Reports to: Performance Marketing Manager / Senior Marketing Manager

Location: London / Shenfield office, hybrid

Contract: Full-time, permanent

About Odd Muse

Odd Muse is a London-based luxury womenswear brand redefining modern dressing through timeless, tailored pieces designed for the everyday wardrobe.

Since launching in 2020, we have built a global community of customers and grown rapidly through a combination of product, brand and digital excellence. As we continue scaling, we are looking for a Performance Marketing Executive to support the growth and optimisation of our paid media channels across Meta and Google.

This is an exciting opportunity for someone looking to build deep expertise in performance marketing within a fast-growing DTC brand, working closely with an experienced Performance Marketing Manager and wider digital team.

The Role

As Performance Marketing Executive, you will support the day-to-day management and optimisation of Odd Muse’s paid media activity across Meta and Google.

You will play a key role in campaign execution, performance analysis, reporting and platform optimisation, ensuring our paid media activity is delivered to a high standard and continuously improved.

Working closely with the Performance Marketing Manager, you will help identify opportunities, implement improvements and support testing across our paid channels.

Key Responsibilities

Paid Media Execution &​ Optimisation

• Support the setup, launch and optimisation of paid media campaigns across Meta and Google.
• Assist with campaign builds, updates, QA and ongoing maintenance.
• Monitor daily performance and identify trends, issues and opportunities to share with the Performance Marketing Manager.
• Support budget pacing and campaign adjustments based on agreed strategies.
• Ensure campaigns are structured correctly and follow platform best practices.

Paid Social (Meta, TikTok, Pinterest, Snapchat)

• Support campaign builds across Meta and other paid social platforms.
• Assist with creative uploads, audience setup, campaign QA and reporting.
• Support catalogue management, including product sets, Dynamic Product Ads and feed updates.
• Analyse creative and product performance to identify learnings and opportunities.
• Maintain strong campaign hygiene across naming conventions, tracking and setup.

Paid Search &​ Shopping (Google)

• Support the ongoing optimisation of Google Ads activity across Search, Shopping and Performance Max.
• Conduct regular search term reviews and identify opportunities for optimisation.
• Support Merchant Centre checks, feed updates and product data improvements.
• Assist with product segmentation and campaign structure improvements.
• Monitor keyword, product and campaign performance to identify trends.

Reporting &​ Analysis

• Monitor key metrics including spend, revenue, ROAS, CPA, CTR, CPC and CVR.
• Support weekly performance updates with clear insights and actions.
• Analyse test results and share learnings with the wider team.

Testing &​ Learning

• Support the execution of paid media testing plans across creative, audiences, products and campaigns.
• Ensure tests are implemented correctly and results are documented.
• Build understanding of what drives performance across different markets and customer groups.

Collaboration

• Work closely with the Performance Marketing Manager, Creative, Social, CRM and Ecommerce teams.
• Support the delivery of paid campaigns aligned with wider marketing activity.
• Share platform insights and performance learnings with relevant teams.

What You’ll Bring

• 2-3 years experience in paid media, ideally within ecommerce, DTC, fashion, beauty or lifestyle.
• Hands-on experience with Meta Ads Manager and/or Google Ads.
• Understanding of core performance marketing metrics including ROAS, CPA, CTR, CPC and CVR.
• Strong analytical skills and confidence working with data.
• Detail-oriented approach with excellent campaign hygiene.
• Interest in understanding how paid media drives customer acquisition and business growth.
• Comfortable working in a fast-paced environment where priorities move quickly.

Nice To Have

• Experience with ecommerce platforms such as Shopify.
• Experience with Google Merchant Centre and product feeds.
• Familiarity with Meta catalogues and Dynamic Product Ads.
• Experience working with Looker Studio, GA4 or similar reporting tools.
• Interest in fashion, ecommerce and digital marketing.

Success in This Role Looks Like

• Campaigns are launched accurately and efficiently.
• Paid media activity is well maintained and continuously improved.
• Reporting is accurate and actionable.
• Testing is executed effectively and learnings are captured.
• The Performance Marketing Manager has strong support in delivering channel improvements.

Reporting To

Performance Marketing Manager / Senior Marketing Manager

Working closely with:

Head of Digital, Senior Marketing Manager, Ecommerce, CRM, Creative, Social and Influencer teams.