Demand Generation & Growth Marketing Manager

About IFGlobal

IFGlobal is a fulfilment and operational growth partner for ambitious ecommerce brands navigating rapid growth, operational complexity and international expansion.

Combining global fulfilment infrastructure, proprietary technology and specialist growth services, we help brands scale with greater visibility, control and confidence. Since 2002, we've shipped more than 1 billion products and support customers in over 100 countries through our operations across the UK, Europe and the USA.

As we continue to grow internationally, we're investing in our commercial team and looking for an ambitious Demand Generation &​ Growth Marketing Manager to help drive the next stage of our growth.

The Opportunity

This isn't a traditional marketing role. We're looking for someone who enjoys building pipeline, improving acquisition performance and using data to drive commercial growth. You'll own demand generation across multiple channels, working closely with Sales to generate qualified opportunities, optimise conversion throughout the funnel and help accelerate revenue growth.

From managing paid media and SEO to building marketing automation workflows, launching ABM campaigns and analysing campaign performance, you'll play a key role in shaping how IFGlobal attracts and converts new customers. This is a hands-on position with real ownership, giving you the opportunity to influence strategy while remaining close to execution.

What You'll Be Doing

• Build and execute multi-channel demand generation campaigns that generate qualified pipeline and revenue.
• Plan and deliver Account-Based Marketing (ABM) campaigns targeting high-value ecommerce brands.
• Manage and optimise paid acquisition across Google Ads, LinkedIn and other relevant digital channels.
• Develop and execute SEO strategies to improve organic visibility and inbound lead generation.
• Manage marketing automation, lead nurturing and lifecycle campaigns within HubSpot.
• Collaborate closely with Sales to improve lead quality, conversion rates and pipeline progression.
• Monitor campaign performance using GA4, HubSpot, Looker Studio and other reporting platforms.
• Analyse funnel performance and identify opportunities to improve conversion at every stage of the buyer journey.
• Develop landing pages, campaign messaging and sales enablement assets that support demand generation.
• Plan, execute and evaluate A/B tests and conversion rate optimisation initiatives.
• Research and implement emerging acquisition opportunities, including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Report on marketing performance, attribution, ROI and campaign effectiveness, providing clear recommendations for continuous improvement.
• Manage campaign timelines, budgets and priorities to ensure projects are delivered successfully.

What We're Looking For

We're looking for someone who's equally comfortable discussing attribution models as they are launching campaigns. You'll enjoy combining technical marketing expertise with commercial thinking, continuously testing new ideas, measuring performance and finding ways to generate more qualified opportunities.

You'll ideally have:

• Proven experience in B2B demand generation or growth marketing with responsibility for generating qualified pipeline.
• Experience planning and delivering successful Account-Based Marketing (ABM) campaigns.
• Strong knowledge of SEO, paid search (SEM) and paid social, with hands-on experience managing performance campaigns.
• Experience using marketing automation platforms such as HubSpot, including workflows, lead scoring, segmentation and nurturing.
• Strong analytical skills with experience using Google Analytics (GA4), Looker Studio and marketing reporting tools.
• Experience with conversion rate optimisation (CRO), A/B testing and landing page optimisation.
• Understanding of attribution modelling, campaign reporting and marketing performance metrics.
• Knowledge of Google Search Console, Google Tag Manager and website performance best practices.
• Excellent project management and organisational skills.
• Strong communication skills and the ability to present data-driven recommendations to stakeholders.
• A commercial mindset with a passion for improving performance and delivering measurable business growth.
• A degree in Marketing, Digital Marketing or a related discipline, or equivalent commercial experience.#

It would be an advantage if you have:

• Experience marketing SaaS, logistics, fulfilment or technology-enabled businesses.
• Experience marketing to ecommerce brands or B2B decision-makers.
• Knowledge of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Experience with AI-powered marketing tools and workflow automation.
• Familiarity with CRM reporting, revenue attribution and pipeline forecasting.

Why Join IFGlobal?

This is an opportunity to join a growing international business that's investing in its commercial, technology and marketing capabilities. You'll have genuine ownership of demand generation, the freedom to test new ideas, and the chance to make a measurable impact on pipeline and revenue. Working closely with senior leadership and Sales, you'll help shape the future of our marketing function while developing your own career as the business continues to grow.

Package

• Salary up to £46,000 (depending on experience)
• Hybrid working from our Christchurch offices
• 23 days holiday plus bank holidays
• Your birthday off
• Employee Assistance Programme (EAP)
• Employee cashback scheme
• Ongoing learning and professional development
• The opportunity to work with ambitious ecommerce brands scaling internationally

Ready to Apply?

If you're a data-driven growth marketer who enjoys building demand, optimising performance and delivering measurable commercial results, we'd love to hear from you. Join IFGlobal and help shape the next phase of our growth.